Cookie Policy

This website uses Google Analytics, a web analytics service provided by Google Inc. Analytics makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze the activities of a user across devices. 

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, by activating IP anonymisation on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. 

An analysis of your usage behaviour using Google Analytics takes place exclusively with your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future by clicking in the cookie banner. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. a) GDPR. 

Google is headquartered in the United States. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Google, you also consent to your data being processed in the USA in the knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month. 

You can also prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. 

For more information, see Google’s Terms of Service and Privacy Policy. 

https://policies.google.com/privacy?hl=en-US 

Our website uses GA Audience, a service of Google Inc. (hereinafter: Google). GA Audience uses cookies, which are stored on your computer and other mobile devices (e.g. smartphones, tablets, etc.) and enable an analysis of your use of the devices. The data can also be evaluated across devices. Google Analytics Audience also receives access to the cookies created as part of the use of Google AdWords and Google Analytics[MS1]. As part of the use, data, in particular the IP address and activities of the users, may be transmitted to a Google server and stored there. Google may transfer this information to third parties if this is required by law or if further processing of this data by third parties takes place. 

An analysis of your usage behaviour using Google Analytics Audience takes place exclusively with your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future and revocation within these data protection regulations. The legal basis for the use of Google Analytics Audience is Art. 6 para. 1 sentence 1 lit. a) GDPR. 

Google is headquartered in the United States. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Google, you also consent to your data being processed in the USA in the knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month. 

Further information can be found in Google’s terms of use and privacy policy as  well as under this link: 

https://support.google.com/analytics/answer/2700409?hl=en 

We use Google Ads, a service provided by Google Inc. Google Ads uses cookies to serve user-based advertisements. The cookies recognize which ad has already been placed in your browser and whether you have accessed a website via a placed ad. 

We will only show you advertising tailored to your interests with your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future and revocation within these data protection regulations. The legal basis for the use of Google Ads is Art. 6 para. 1 sentence 1 lit. a) GDPR. 

Google is headquartered in the United States. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Google, you also consent to your data being processed in the USA in the knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

For more information, see Google’s Terms of Service and Privacy Policy. 

https://policies.google.com/privacy?hl=en-US 

For reasons of transparency, we would like to point out that we use Google Tag Manager. Google Tag Manager does not collect any personal data itself. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behavior, to measure the impact of online advertising and social channels, to set up remarketing and target group targeting, and to test and optimize websites. We use the tools described in this Privacy Policy for this purpose. If you have made a deactivation, it will remain in place for all tracking tags implemented with this Tag Manager. 

The use of Google Tag Manager takes place exclusively with your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future and revocation within these data protection regulations. The legal basis for the use of Google Tag Manager is Art. 6 para. 1 sentence 1 lit. a) GDPR. 

Google is headquartered in the United States. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Google, you also consent to your data being processed in the USA in the knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

For more information about Google Tag Manager, see: 

https://www.google.com/intl/de/tagmanager/use-policy.html. 

We use Hotjar to better understand the needs of our users and to optimize the offer on this website. Hotjar’s technology gives us a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and don’t like, etc.) and this helps us to align our offer with feedback from our users. Hotjar works with cookies and other technologies to collect information about the behavior of our users and their devices (in particular the IP address of the device is collected and stored in anonymous form, screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), preferred language to display our website). Hotjar stores this information in a pseudonymised user profile. The storage period is 365 days. The information is neither used by Hotjar nor by us to identify individual users or merged with other data about individual users. Further information can be found in Hotjar’s privacy policy. 

An analysis of your user behavior by Hotjar takes place exclusively after your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future and revocation. The legal basis for the use of Hotjar is Art. 6 para. 1 sentence 1 lit. a) GDPR. 

We use the “conversion pixel” of Facebook on our website. The Facebook pixel is used for the purpose of analyzing, optimizing and economically operating our online offer, our advertising presence and our marketing measures through advertisements on Facebook (so-called “Facebook ads”). 

On the one hand, the use of the Facebook pixel is intended to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. The pixel allows us to target visitors to our website as the target group for our Facebook ads. The Facebook pixel is used with the purpose of displaying the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who, due to their user behavior, have characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we specify to Facebook (so-called “Custom Audiences”). 

On the other hand, we use the Facebook pixel for statistical and market research purposes. For this purpose, we can use the Facebook pixel to track whether users have been redirected to our website after clicking on Facebook ads and have completed a degree there (so-called “conversion”). 

An analysis of your usage behaviour by means of the Facebook pixel takes place exclusively with your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future under the point Cookie settings and revocation within these data protection regulations. The legal basis for the use of the Facebook pixel is Art. 6 para. 1 sentence 1 lit. a) GDPR. In addition to opting in/opting out for our website, you also have the option of reviewing and adjusting your personal advertising preferences on Facebook at any time. 

Facebook Inc. is headquartered in the USA. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Facebook, you also consent to your data being processed in the USA in knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

Further information on the handling of user data by Facebook can be found in Facebook’s privacy policy. 

We use Facebook’s lead ads function (so-called “Facebook ads”) on our website. Facebook ads are used for the purpose of lead generation in order to collect and process certain personal data of interested parties – so-called leads – via a contact form displayed on Facebook websites (so-called “instant form”). The content and scope of the data requested in this form depends on the targeting of the respective lead campaign. 

The processing of personal data is strictly linked to the purposes pursued with the respective lead ad campaign. These purposes are clearly stated in the lead ad or on the form provided before the data provided is transmitted. We use this data exclusively for our own marketing purposes. 

The placement of lead campaigns takes place exclusively with your express consent (opt-in). A revocation of your consent is possible at any time directly via Facebook in the lead campaign. The legal basis for the use of Facebook lead ads is Art. 6 para. 1 sentence 1 lit. a) GDPR.  In addition to opting in to our website, you also have the option of reviewing and adjusting your personal advertising preferences on Facebook at any time. 

As part of the aforementioned services, data transmitted via instant forms may be stored on servers of Facebook Inc., 1601 Willow Rd, Menlo Park, CA 94025, USA, as Facebook has its headquarters there. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Facebook, you also consent to your data being processed in the USA in knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

https://www.facebook.com 

Further information on the handling of user data by Facebook can be found in Facebook’s privacy policy. 

We use Google Fonts on our website. These are “Google fonts” that are loaded from a Google server for the purpose of displaying them on our website. You don’t need to sign in or enter a password to use Google fonts. No cookies are stored in your browser when using Google Fonts. However, in order to display the fonts in your browser, the IP address and the URL of the page from which you as a user come will be transmitted to Google. The files needed to display the fonts are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests within the framework of Google Fonts are separate from all other Google services and the data collected is not merged with other data. According to Google, an evaluation is only carried out in aggregated form. 

A display of Google fonts takes place exclusively with your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future and revocation within these data protection regulations. The legal basis for the use of Google Fonts is Art. 6 para. 1 sentence 1 lit. a) GDPR. 

Google is headquartered in the United States. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Google, you also consent to your data being processed in the USA in the knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

For more information, see Google’s Terms of Service and Privacy Policy. 

https://policies.google.com/privacy?hl=en-US 

Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (provider of Google Fonts), https://fonts.google.com/.https://fonts.google.com/ 

Within our website we integrate videos from the YouTube platform. For this purpose, the videos are loaded directly from the YouTube server. The YouTube server is automatically informed of your IP address and which of our pages you have visited. If you are logged into your YouTube account, this enables Google to assign your usage behavior directly to your personal profile. 

A display of videos from YouTube takes place exclusively with your express consent (opt-in). A revocation of your consent is possible at any time with effect for the future and revocation within these data protection regulations. The legal basis for the use of YouTube is Art. 6 para. 1 sentence 1 lit. a) GDPR. 

Google LLC is headquartered in the USA. The European Court of Justice (ECJ) has found that the USA does not have an adequate level of data protection equivalent to European data protection law (ECJ, 16.7.2020 – C-311/18 “Schrems II”, press release). In particular, there is a risk that your data may be processed by US authorities for control and surveillance purposes and possibly without legal remedies (e.g. on the basis of Section 702 of the Foreign Intelligence Surveillance Act (FISA 702). By accepting cookies from Google, you also consent to your data being processed in the USA in the knowledge of the possible risks pursuant to Art. 49 para. 1 sentence 1 lit. a) GDPR. 

Further information can be found in the terms of use and the privacy policy of Google. 

https://policies.google.com/privacy?hl=en-US 

YouTube